Historical Timeline: From Past to Present

At Barrie Harley-Davidson, our story is deeply intertwined with the heritage of the Harley-Davidson brand, but it’s also about our own unique journey. Since opening our doors in 1997 in Barrie, Ontario, we've been driven by a passion for motorcycles and a commitment to serving our community. From humble beginnings to becoming a trusted destination for riders across the region, we’ve always strived to make every customer experience feel like family.

Proudly family-owned and operated, Barrie Harley-Davidson is led by the incredible husband-and-wife team of Kate and Bruce Insley, whose dedication and vision have shaped our dealership into what it is today. Kate and Bruce’s personal commitment to excellence and customer care has been the cornerstone of our success, and their hands-on approach ensures that every rider feels like part of our extended family.

Through the years, we’ve had the privilege of watching countless riders take the next step in their journeys, and we’ve created memories that go beyond sales and service. It’s about the community we’ve built and the bonds we’ve formed with our customers – people who share our love for the open road.

Looking ahead, we continue to honor the legacy of Harley-Davidson while forging our own path, ready to welcome new riders and create more stories together.

• Before
  

  110 Bradford Street, Barrie, ON

  From 1993 - 2005

  8,800 square feet

• After
  

  27 Harley Court, Barrie, ON

  From 2005 - Present

  32,400 square feet (Fully Renovated in 2024)

Barrie Harley-Davidson®