2023 Harley-Davidson® Motorcycle for sale in Barrie Harley-Davidson®, Barrie, Ontario

Historical Timeline

"The motorcycle was developed as a powered alternative to the bicycle of the late 1800's to early 1900's. There were dozens of motorcycle manufacturers through the century but between the Great Depression and two World Wars, the domestic manufactures count was reduced to a few including Harley-Davidson®, Indian® and Excelsior. Harley-Davidson® is the only United States motorcycle manufacturer to continue operations through current day.

  • Before
    Bradford Location

    110 Bradford Street, Barrie, ON

    From 1993 - 2005

    8,800 square feet

  • After
    Actual Barrie Harley-Davidson®

    311 Bryne Drive, Barrie, ON

    From 2005 - present

    32,400 square feet

Barrie Harley-Davidson®

  • 1997
  • Bruce Insley, David Germaine, Jane Marshall and Jack Roop become the four owners of Barrie Harley-Davidson® and officially change the name to Barrie Harley-Davidson®.
  • 1998
  • Barrie Harley-Davidson® hires their first full-time employee.
  • 1999
  • Retailer of the Year Award for all of Canada.
    Parts & Accessories Award for Central Canada.
  • 2000
  • Barrie Harley-Davidson® officially becomes a Buell® Retailer adding Buell® to their line up of sales and service offerings.
    Gold Service Award for Central Canada.
  • 2001
  • Bruce Insley and Jack Roop become the two owners of Barrie Harley-Davidson®.
    October The President's Award - Huronia H.O.G. ® for dedication and commitment to the Canadian Cancer Society.
    Gold Service Award for Central Canada.
    Buell® Retailer of the Year for all of Canada.
    Harley-Davidson® Financial Services Award for Top Canadian Sales.
  • 2002
  • The only official Harley-Davidson® 100th Anniversary Celebration in Canada. Barrie Harley-Davidson® sells the largest number of tickets in Canada to the 100th Anniversary event.
    Buell® Retailer of the Year for all of Canada.
    Harley-Davidson® Financial Services Award for Top Canadian Sales.
  • 2003
  • Silver Award for Central Canada - overall dealership operations.
    Harley-Davidson® Financial Services Award for Top Canadian Sales.
  • 2004
  • Bronze Award for Central Canada - overall dealership operations.
    Harley-Davidson® Financial Services Award for Top Canadian Sales.
  • 2005
  • November Barrie Harley-Davidson® moves to their current 32,400 square foot state-of-the-art facility at 311 Bryne Drive in Barrie's South end.
    Silver Award for Central Canada - overall dealership operations.
    Gold Award for Central Canada for Service Department.
    Harley-Davidson® Financial Services Award for Top Canadian Sales.
  • 2006
  • Kate Insley joins staff as General Manager and Barrie Harley-Davidson® joins PG Alpha; a peer group of top performing Retailers in Canada who share knowledge and best business practices.
    Platinum Award for Central Canada - overall dealership operations.
    Buell Silver Award for Central Canada - overall dealership operations.
    Harley-Davidson® Financial Service Award for Top Canadian Sales.
  • 2007
  • Bruce Insley becomes the main owner of Barrie Harley-Davidson® adding his wife Kate Insley as his official partner.
    Barrie Harley-Davidson® receives the Special Performance Award for Community Service for their demonstrated involvement with charities and the donation of a custom built bike for a wounded Canadian Soldier.
    Platinum Award for Central Canada - overall dealership operations.
  • 2008
  • Platinum Award for Central Canada - overall dealership operations.
  • 2009
  • Buell® discontinues its production however; Barrie Harley-Davidson® remains an authorized service location for Buell® motorcycles.
    Gold Award for Central Canada - overall dealership operations.
  • 2010
  • Diamond Award for Central Canada - overall dealership operations.
  • 2011
  • Diamond Award for Central Canada - overall dealership operations.
  • 2012
  • Kate wins the Barrie Examiner Women in Business for 2012!
    Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance for the 15th consecutive year.
    Diamond Award for Central Canada - Overall Dealership Operations.
    Regional Award for all of Central Canada - Overall Dealership Operations.
    Trev Deeley Canadian Retailer of the Year - Overall Dealership Operations!!! Congratulations Bruce, Kate & all the staff.
  • 2013
  • Gold Award for Central Canada - overall dealership operations
    Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance
  • 2014
  • Kate Insley accepts role of Chief Operating Officer.
    Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance
  • 2015
  • Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance
    Barrie Harley-Davidson® received Best Motorcycle Retailer Award in Barrie from the Barrie Examiner
  • 2016
  • Barrie Harley-Davidson® named the 2016 Canadian Dealer of the Year by Harley-Davidson® Canada
    Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance
    Barrie Harley-Davidson® received Best Motorcycle Retailer Award in Barrie from the Barrie Examiner
  • 2017
  • Barrie Harley-Davidson® received the Silver Bar & Shield Circle of Achievement Award in recongition of the top 10 Canadian Harley-Davidson® Dealership, presented by Harley-Davidson® Canada.
  • 2018
  • Barrie Harley-Davidson® received Best Motorcycle Shop Award in Barrie from the Barrie Advance
Contact Us